The registration form should not be neglected, because it truly is one of the first elements that your guests will see regarding your event, and they will start forming an opinion about it. If it gives the impression of being complicated and disorganized, then what does that say about the event itself? So how do you create a registration form quickly? What does a successful registration form look like?
Personalize your form
Here we are especially talking about graphic personalization of course. Use the most legible colors possible for your form. Be careful and make sure that the form in its entirety is the most legible possible. To do this, generally prefer a white background and add touches of color by playing with color for the buttons, titles, separators shaping the content, etc.
I also recommend personalizing content depending on whom it is intended for. In this way, ask different questions to different categories of guests (reporters, VIPs, executive committee members, etc.), as some of them will be invited to the meal while others won’t, some won’t be able to miss a specific workshop, etc.
Motivate guests to enroll quickly
If you are organizing different workshops or sessions, show the number of remaining spots to showcase their popularity and that seats are going fast. For example, if your guest notices that there is only one remaining spot for a workshop that he is interested in, then he will only be more motivated to enroll immediately and secure the spot.
Filling out forms takes time. Even though we have discussed how to make the content the most efficient and accessible possible, you should also reassure participants that filling in the form will not take much time. You can for instance write at the beginning, “only takes 2 minutes” to fill in, or display the number of remaining steps left to finalize.
Optimize your form
Sure, it’s tempting to take advantage of this moment to collect all the information you can on your guests. The questions really do have to be relevant and well chosen though. Here, you should think about what is essential to the event’s organization: for example, is it useful to ask about meal preferences? Remember that less is more! The fewer the steps, the better it is.
Prefer closed-ended questions or a drop-down list of answers to open questions that are more time-consuming.
Only the questions that are truly crucial should be “mandatory”, so that the guests have a choice to complete the whole thing or not, and to save time if they wish.
Group the different questions together by category, starting with personal information questions (last name, first name, etc.).
Make enrollment easier
If you use solutions to manage ticketing online, all you have to do is send an invitation email in one click. This will invite your guests to the event by name. By clicking on the “Register” button included in the email, they will land on the online registration form. Give them an optimal experience by automatically filling in information that you already have such as email, last name, first name, title, company, etc. In this way, you won’t only be making enrollment faster, but they will also correct information that you have on file for them.
Automate your form
As previously seen, the length of a form can really put certain people off. To try and limit this phenomenon, I recommend that you display the questions as the guests go along filling out the form, and also that you take their previous responses into account.
If you use solutions to manage ticketing online, participants will automatically receive an enrollment confirmation by email once their form has been filled out. Is it a paid event? You have the option to automatically send out an invoice as soon as the guest has completed registration.
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