Here’s the final part in the series of guest posts from Hervé Kabla on maximizing the potential of your event using social media. Thanks again Hervé for the great advice!
If you have permission from your speakers to distribute their content to a large audience, the Evenium ConnexMe application lets you record them live and share content via mobile phones and tablets to all participants, whether physically present or not.
Before, during and after the event, upload content to your blog, event page, social networks, and a link to your public event timeline allowing your participants as well as those who couldn’t attend or those interested in your event on the web to have access to the slides. What’s even better is that Evenium retrieves the tweets and comments that were made during the presentation letting you follow the reactions of participants. These are advantages over what is offered by many other services.
For events where the information is public, visitors can easily share share the presentation via Facebook, Linkedin or Twitter in one click at the top of the page. If the event is private, documents will only be accessible to those registered for the event with Evenium.
On the other hand, if you can get the presentations from your speakers and have the right to share them, you can also use Slideshare. This platform allows you to share documents of all types including Microsoft PowerPoint, PDFs, Microsoft Word, etc.
At Media Aces, we broadcast our presentations the night of our conferences to fully benefit from the ripple effect the days following the event. Most usually exceed 1,000 views and some might even get 5,000! Why? Simply because SlideShare allows readers to redistribute the presentations via Twitter, Facebook, Linkedin or to integrate it into a blog, send to their friends, giving the presentation an extra level of exposure, which in turn benefits your event.
Keep the memory of your event going by taking videos. Nowadays, videos can be easily broadcasted via websites such as DailyMotion, YouTube and Vimeo. At Media Aces, for example, we use YouTube. All the speakers are filmed and then broadcasted through our channel and sorted into playlists by date.
Videos can also be shared on other social platforms (such as Facebook, Twitter, blogs, etc.) to further increase the awareness of your event.
Sharing your event on a live video stream is another possibility if you don’t mind paying a bit extra. Keep in mind that to do this you will need more bandwidth so use two parallel access networks; one for video streaming and the other for real time interaction via Twitter, blogs and social networks using ConnexMe.
Your event was a perfect success. Bravo, you deserve it! A lot of photos were taken on the day of event and now what do you do with them? Make an album? Definitely not! Instead, create an online album with Flickr or Picasa and distribute them! Depending on the copyright that you opt for your photos can then be distributed by others.
Uploading your photos online give you the option to organize by category, tag, group them by theme, identity people, comment, etc etc etc…
Create a Flickr group for your event, have your participants join and this way they can add photos as well and people can see the event from a different perspective with the images captured by participants.
Voilà! We’re at the end of the series on using social media during your events. I hope that you have found some useful information to increase the strength of your upcoming events. The key word to remember is SHARING. Share knowledge with those who like to share it as well..