Home Image & Infographics Social media & Event promotion New technologies and social networks to aid events By Perrine Abrard. Published on September 20, 2013. 1 Related Jeremy Rollinson Useful information. I think it’s important for Event Organisers to start integrating the analysis of what is happening/happened at their event in order to improve the experience for everyone involved. That means….. …..monitoring the social media feedback with Sentiment analysis and uptake. Lumi Insight are one company that are doing some great work there. ….Reviewing the uptake of the App (if one was used) and how attendees used it. …..Understanding flow of users around the event, what time they arrived, how long was the average stay etc. So much data is collected at events but someone on the organising team needs to take responsibility for collating, understanding and interpreting that data.