Company communication budgets are dwindling. Anxious to master their expenses in these troubled times, companies are reducing their communicative actions to a trickle. Event communication has been able to save the majority of its feathers: even though the allocated budgets have been reduced, the number of events organized are stagnating. Clearly, companies are aware of the necessity of organizing events, especially internal ones, however, they are allocating less budget. This is where the challenge lies for event organizers: How can you organize, cheaper, attractive, surprising and memorable events?
Focusing on the essential
Even if your event seems interesting, all your guests without exception, will ask each other if it is really necessary to move to participate. In a morose economic context, where transport fares are reduced and time is precious, physical presence at an event is more than ever thought about. Especially how most big events are now filmed and be followed live or via podcasts. However, following an event does not mean you’re participating! It is impossible to ask questions directly to the presenter or discuss with your peers. How do you then attract your participants? Show them that their participation matters? Keep in mind what motivates guests to participate to an event: They wish to learn, interact, participate, network and make their ideas heard. How to reply to all these needs? Propose a unique and interactive experience to your guests. The future of events will be participatory or not!
How can you make your event participatory?
1- Votes for everyone
Organizing votes allows you to keep your auditorium alert and captivated. However, as we all know renting electronic voting boxes is expensive. A new solution now exists, much more flexible and cheaper: make your participants vote via their smart phones. The principle is easy, the organizers propose a mobile application to their participants so that they can interact and vote during the event. The speakers prepare their questions in advance or even the day of the event (ah yes, did we say it was flexible?), and then you can display directly on the projection screen. The participants see the displayed question on their smart phone, they just have to choose their answer. These mobile interaction applications are at affordable price. They have a true added value for the speakers who surf the replies, which they can then use to illustrate their point and of course the participants whose messages are cemented into the event.
2- Listen to the participants opinions.
When we participate a training session or conference, you have the atmosphere in the room. This can go from enthusiasm to dullness in a the time it takes a poorly adapted presentation to finish, if it ever does. Thanks to new tools, participants can give their opinion directly thanks to a mobile app: ‘I would like for you to develop further this idea’ or ‘No need to spend any more time on this subject, what is next’ or even ‘I agree’. A this point the presenter knows what to shorten or on the contrary develop in his presentation.
By taking these into account these opinions, you will know precisely what has worked in your event.
3- Organize workshops.
During a small event, the presenter can ask the participants to work in groups on a specific subject. They can then resume the questions and use the replies to his advantage. By becoming active, every guests appropriates a subject, remembers messages and becomes an ambassador on the subject.
You can equally propose fun workshops. Do not forget that we invest ourselves better when we have fun. These moment facilitate exchanges between participants and thus networking.
4- Listen to adapt.
Give the possibility to guests to express themselves during the event. Do not wait for the usual Q&A to hear their comments. Give them the possibility to express themselves all through the presentations. To achieve this, mobile event apps give the possibility to participants to posts comments live during the whole event.
By making your guests participate you are fulfilling the definition of event communication: To bring together people and create a communication space. Everyone is a winner, the speakers improve the content of their presentation, the participants feel valued by participating to the event, the organizers bring a real bonus to everyone. I confirm: the future of events will or wont be participatory. Especially how the new tools allow you to demonstrate the engagement of the participants, you know which presentations work best and you can even calculate the event ROI.